|
 Today,
there are 8.5 million widows and more than 700,000 new widows are added
every year. While half of all women will be widowed by 65, the average
age of a widow today is just 56 years old. These Grand Baby Boomers, as
they have been called, represent an important opportunity for
differentiating your business in a highly competitive and crowded
marketplace.
At some time in their lives, 9 out of 10 women will become solely
responsible for managing their own finances. These women have simply
not been given the financial tools needed to make smart decisions.
Almost one in four women is broke within two months of her husband
passing away. And nearly 75% of widows now living in poverty were not
poor when their husbands were alive.
The reality is that survivors have few resources available to help
them with the mountain of financial, administrative and legal paperwork
following a spouse or a partner?s death. This website combines Mark?s
knowledge of financial planning with his own insight as a survivor and
gives professionals valuable information to help guide their widowed
clients through this financial transition.
Capitalize on a tremendous opportunity to create a strong foothold
in this critical market by becoming known in your community as a
multi-faceted, highly service-oriented business that?s in tune with the
unique needs of survivors. In addition to attending one of our
educational workshops we encourage you to consider giving your clients
the gift of the Survivor Assistance Handbook and Survivor Assistance Journal. It is an excellent way to highlight the value of your services and demonstrate your dedication to aftercare. Volume discounts are available. |
